THERE'S no real argument over the benefits of breast feeding.

It's generally accepted that babies nurtured the natural way during their first few months in the world are less likely to suffer from eczema, food allergies and respiratory illnesses as well as being less prone to infections than bottle-fed infants.

But even though the government has set a target to increase breast feeding by two per cent each year a surprising majority of mothers don't even give it a try.

Spreading knowledge of the health benefits is one way of combatting any idea that bottle is better and somehow more convenient.

Another is to end the kind of uncomfortable social pressure some women are made to feel especially in public areas because a few prudes might frown upon them breast feeding without first locking themselves in a windowless room!

These mums need allies like the Little Angels support group which is asking public places to display 'breast feeding welcome' signs.

There is already a sign in Blackburn Visitor Centre cafe and a special 'stop off' stall is being set up in the town's market.

Their idea should be taken up throughout East Lancashire to tip the balance and make breast feeding the norm rather than the exception.