A LEYLAND man has become the first to be fined under tough new fly tipping penalties.

South Ribble Council introduced a £400 fine earlier this year in order to send a clear message that fly tipping will not be tolerated in the borough.

The first fixed penalty notice was issued after enforcement officers discovered a significant quantity of domestic building waste dumped on land in Fowler Lane, Farington, Leyland.

The penalties are part of the council’s wider plan to crackdown on anti-social behaviour such as littering, dog fouling and dogs roaming off their leads.

In addition to the fines, four new vans have been added to South Ribble’s existing fleet of enforcement vehicles used by neighbourhood officers.

The vans are clearly marked with blue signage so they are easily recognisable by the public and act as a deterrent. New warning signs about fly tipping will also be erected at hot spots around the borough.

Councillor Graham Walton, South Ribble Borough Council cabinet member for Neighbourhoods and Streetscene, said: “The vans are a welcome addition to our neighbourhood services department as we take anti-social behaviour such a fly tipping very seriously.

“We have already demonstrated the effectiveness of the new fixed penalties, which are a more economic and a speedier means of redress than prosecution. Now we want to build on that with a stronger presence and reassure our residents that we take a zero tolerance stance on this kind of behaviour.”

In 2015 there were 592 reported cases of fly tipping around the borough, which cost the council almost £42,000.

The council is still responsible for investigating and clearing small-scale fly tipping on public land. Larger incidents are the responsibility of the Environment Agency.