WAIT for it...Black Friday is not the only day shoppers can pick up deals online.

There will be a sale bonanza with massive discounts on products on Amazon Prime Day.

It all starts at 6pm today and runs for 30 hours.

It is the third annual Prime Day, and there will be stock across all departments included in the deals, from music to e-books.

Shoppers will also be able to take advantage of unlimited one-day delivery.

What happens on Amazon Prime Day work?

Shoppers will be able to find deals from 6pm on July 10 right through to 11:59pm on July 11.

Deals will then be launched every five minute throughout the 30 hours.

As always, Amazon is well ahead of the game when it comes to technology.

By downloading the Prime Now app, shoppers can even get certain items delivered within one hour.

Can everyone get the discounts?

Unfortunately, they are for Amazon Prime members only.

Don't worry if you don't have an account then there is still time to take a 30-day free trial, which will ensure you can snap up the bargains.

Just make sure you cancel within the 30 days otherwise you'll be charged the £79 membership fee.

What items will be reduced?

Last year saw some of Amazon's most popular items reduced including the Amazon fire stick alongside Amazon's kindles.