HUNDREDS of people gathered to buy cakes from Olympic heroes in Chorley town centre.
Being filmed for the BBC’s The One Show and raising cash for Children in Need, The Team GB Cake Bake Challenge attracted large crowds.
Rebecca Adlington, Peter Reed, Anthony Ogogo and Keri-Anne Payne sold their cakes to shoppers outside the market.
Selling cupcakes which Team GB members had baked, Rebecca Adlington urged shoppers to throw money into the buckets and donate to a good cause.
She said: “Children in Need is fantastic charity that we should all donate money to. If we can get as many donations as possible today, it will be worth it.”
Gold medalist rower Peter Reed was joined by keen seller Megan Darnley, 10, who wore his medal throughout the day.
She asked passers-by for donations if people wanted to touch or have a picture taken with the medal.
She said: “It's very exciting wearing the medal and it’s fun selling the cakes, too.”
The Team GB Cake Bake Challenge saw athletes race against the clock to sell as many cakes as possible and the winner will be revealed on Friday’s One Show.Among the crowds was Estelle Bryers, of Chorley Horticultural Society. She said: “I think this is fantastic and I can’t believe the medalists are here. It’s fantastic for the local town and even better for the children who need the money.”