A new campaign which aims to increase early diagnosis rates for dementia in the North West has been launched by the Department of Health.

Called A Day To Remember, the campaign aims to encourage people to have the first ‘difficult conversation’ with a friend or family member when they spot the signs and symptoms of dementia, and encourage them to visit a GP.

New research shows that 46 per cent of people in the North West said they would find it hard to talk about dementia to a friend or family member they thought might have it.

A third, 33 per cent, said that personal concerns, such as a fear of upsetting someone or feeling awkward, would discourage them from talking about dementia or memory loss with a friend or relative.

Initial signs of the condition may include short-term memory loss that affects daily life, unexplained anxiety or depression and problems thinking or reasoning.