Two Safer Lancashire campaigns have won a Best Business Award for Best Communications.

One encouraged adults to wear a seatbelt and the other tackled anti-social behaviour, The seatbelt campaign highlighted the copy-cat effect of children mimicking their parents’ bad habits.

Judges also praised a short film featuring older people to tackle anti-social behaviour.

Nearly 80,000 people watched the film on You Tube in the first week and it has now been adopted by police forces in other areas of the country.

County Coun David Smith, lead member for community safety, said: “These campaigns prove that you don’t need to spend big bucks to make a real impact.

“By using research allied with creativity we have managed to create exciting campaigns that have caught people’s imaginations and have helped to change how they behave.

“I’d like to thank everyone involved for their work making Lancashire a safer place.”