A new angling business surrounded by waterways and reservoirs is being supported by some of Britain's top fishing experts.

Adlington Angling Centre has been opened by Andrew Gibbs, who has plans to win over a young generation of anglers.

Mr Gibbs, 36, has been fishing since he was boy and said: “Some angling shops traditionally had a slightly intimidating image, typically being run by big blokes with mugs of tea.

Young people could be put off with loads of equipment and being asked questions that they didn't understand. I want to break that image.

“Adlington is a good location. Anglezarke and Lower Rivington reservoirs are within walking distance, while Croft Fisheries and the Leeds and Liverpool Canal are also nearby.”

He has opened a shop and online business, with the Railway Road shop open seven days a week from 6am.

He said: “When I used to go fishing there was no shop open early for fresh bait, so I decided to cater for early-morning fishermen too.

“There is a big push to get younger people interested by celebrity anglers, angling media and the Angling Trust. It would be great to get a few new young anglers, male and female, to join our teams, enter competitions or just simply enjoy fishing.”

Olympic medalist Dean Macey is interested in hosting a workshop, while Wendy Perry from bait brand Marukyu, is keen on events to encourage women and girls.

Chorley-based welterweight boxer Michael Jennings and brother Dave Jennings have also express interested in working with Mr Gibbs. They run the Jennings Boxing gym and are keen to encourage boxers to take up angling, as a way of relaxing.

Mr Gibbs grew up in Adlington, attended Chorley’s St Michael's High School then studied electronics at Runshaw College.