A prominent Chorley landmark is to be illuminated for the next fortnight to launch a campaign to market the town as a place for jobs and investment.

Residents and commuters on the M61 will notice something a little bit different when they look up in the sky this week as Rivington Pike is being lit up bright red.

Chorley Council, who own the landmark tower, say the Pike will turn red during the evening rush hour to put Chorley on the map for people right across the region.

The stunt is part of a new inward investment campaign ‘Choose Chorley’ that is aimed at creating new jobs and attracting businesses to the borough.

Councillor Alistair Bradley, Leader of Chorley Council, said: “One of our main priorities is to more opportunities for people here, whether it’s to get employment or move up the career ladder.

“Here in Chorley we know what the borough has got to offer but business people looking to invest across the country don’t really know where we are and what we’ve got here.

“The first stage of the campaign is to put Chorley on the map and by lighting our most prominent landmark, which is visible for miles around, it will show people exactly where we are and get people talking about what we are doing.”

Monday saw launch of a new website choosechorley.co.uk and a new grants package for businesses looking to move to Chorley.

The borough is already home to internationally-recognised brands such as Parcelforce, Kimberley-Clark and Synexus and the aim is to bring even more big names to Chorley.

“We do have some of the biggest names in the industry already here and that’s because we have a really good offer – we’ve got brilliant transport links, we’re a city gateway for Manchester and more importantly we want people to invest here,” said Councillor Bradley.

“This campaign is about telling this story to people so they can see the benefits of moving here.

“The lighting of the pike is just the start of the campaign and, although I’m sure many residents will enjoy looking at it lit up at night, the most important part will be the work we do in working with businesses to encourage them to move here.”

Rivington Pike will be lit for two weeks during the evening rush hour 5pm-9pm Monday to Friday.