Adam (Alex Pettyfer) lives in Tampa Bay with his sister Brooke (Cody Horn).
He lands a temporary construction job alongside nice guy Mike (Channing Tatum) but on his very first day, Adam is sacked.
As he roams the town, Adam crosses paths again with Mike who introduces him to the local male nude revue bar, where delirious women thrust dollar bills into the sweaty orifices of gym-toned Adonises.
It transpires that Mike is the club’s star turn and earns big bucks alongside fellow dancers Ken (Matt Bomer), Richie (Joe Manganiello), Tarzan (Kevin Nash) and Tito (Adam Rodriguez) under the watchful eye of manager Dallas (Matthew McConaughey).
A mishap affords Adam a chance to perform on stage and under his new moniker of The Kid, he becomes a firm favourite of the female clientele. But he finds that adulation comes at a price.